Personal Branding

Established a recognizable personal brand identity that reflects the energy of my personality by creating a personal logo, brand color scheme, and typography.

“I am a Motion Designer with a multifaceted Graphic Design background, with an unwavering curiosity .”

Brand Statement

Inspiration Board

Versatile
Bold
Energetic
Transparent

My design style is heavily influenced by the geometric shapes and vibrant colors showcased in punk rock albums, classic rock artwork, and the Swiss design movement. I wanted to create a brand identity that displays my energetic, transparent attitude and my versatility as a designer. I planed on utilizing the transparency of overlapping shapes to represent the layers that make up my personality and skillset. Bold typography made sense to me in order to convey my strong work ethic. I explored color palettes inspired by the Swiss design movement or the CMYK color model.

Ideation

Logo Sketches

I explored the idea of creating a shape that portrays motion in its simplest form using bold lines and curves. In my sketches, I played with geometric shapes that overlapped to create the letters in my name.